Concepts & Topics

Business Plans Contents

The Business Plan Outline

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In general, the larger the business scope and scale are, the more contents its business plan will cover. If a business does not involve a wide range of services, its business plan can be simpler. The following is the structure of a business plan. However, you may change the contents based on the current business environment and the stage of your business, such as start-up or capital increase.








Contents of a Business Plan
I. Industry Sectors and Products
1. Positioning, structure, characteristics, and relevant trend of the industry
2. Positioning, specification, purpose, life cycle, and future development of the products
3. Product roadmap

II. Business Model and Strategies
1. Profitability model
2. Operational strategies
3. Operational objectives
4. Development strategies

III. Manufacturing and Techniques
1. Sources of the raw materials
2. Productivity
3. Equipment
4. Manufacturing methods and process
5. Where and how to obtain techniques; how to develop the techniques; and the maturity of the techniques
6. Technology research and development plan
7. Patent portfolio

IV. Plan for Setting Up Facilities
1. Site selection, total floor area, and design brief for facilities
2. Planning and time frame for setting up facilities
3. Sources of technology for setting up facilities
4. Uses of electricity and energy consumption
5. Pollution prevention and treatment

V. Pricing and Cost Analysis
1. Cost analysis
2. Pricing analysis
3. Break-even analysis

VI. Competitiveness Analysis
1. Analysis of rival products at home and abroad
2. Competitive advantage analysis
3. SWOT analysis

VII. Marketing Plan
1. Overall market assessment, market segmentation, and market share
2. Target markets and the estimated market share of each product or service
3. Marketing strategies

VIII. Organization Analysis
1. Organization systems and responsibilities
2. Workforce planning
3. Management team
4. Management philosophy and strategies
5. Ownership structure

IX. Financial Plan
1. Sources and uses of funds
2. Estimated Return of Investment (ROI) and pay-back period
3. Financial status and a five-year financial forecast
4. Cash flow estimation

X. Fundraising Plan
1. Stock price and conditions
2. Ownership structure after the capital increase
3. Plan of the uses of funds raised

XI. Risks Analysis
1. Policy risk
2. Technology risk
3. Management risk
4. Market risk
5. Production risk
6. Financial risk
7. Exchange rate risk
8. Key-person dependency risk

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